14 packaging ideas your customers will love
These days, the appeal of your packaging is as important as the product you’re shipping. But it isn't just about aesthetics or popping colours.
It’s a combination of psychology and engaging the senses. It’s a level of personalisation that makes your customer feel understood. It’s being able to say, “we went above and beyond,” to create that memorable unboxing experience.
That’s quite a task. And if you’re not sure where to start, these 15 packaging ideas will kickstart your creativity and take your packaging game to the next level.
- Colour psychology
- White space
- Natural look
- Themed design
- Branded tape and stickers
- Custom shaped boxes
- Engaging interiors
- Personalised touches
- UV varnish
- Luxury touches
- QR codes
- Interactive packaging
1. Colours: more than meets the eye
In packaging, colour psychology is powerful. In fact, 85% of customers say they’ve bought a product just because of its colours. And your colour choices can also influence how your customers perceive your brand overall.
Take Tiffany & Co. Their trademarked 'Tiffany Blue' box is instantly recognisable. And you know right away that there’s something decadent inside. It’s synonymous with luxury, which enhances their brand appeal.
So, do you want to go for yellow, to be associated with optimism? A calming blue to suggest trust? Or a sleek black to evoke feelings of mystery and exclusivity? You can experiment with an online design studio to help you visualise your packaging until you’ve got it just right.
Ultimately, you want to choose hues and shades that align with your brand personality and your customers’ values. This way, you’ll spark the emotional response you want them to feel when they receive your package.
2. Contrasts: make a bold statement
Contrasts in your packaging design can really make it pop. That’s because contrasting colours are visually engaging. They attract attention and make your brand memorable.
Think of the iconic Coca-Cola red and white combination. It's simple, striking and globally recognised. Or Nike’s tick logo — whether it's white-on-black or black-on-white — it’s unmistakably them.
And that’s what you can do as well. Contrast two colours that symbolise your brand, so when customers see that combination, they think of you. It’s a brilliant way to generate brand awareness and stand out amongst your competitors.
3. White space: the power of minimalism
Filling every part of your packaging with your signature colours or designs can be tempting. But when designing, don't underestimate the power of white space.
White space, or negative space, refers to the unmarked portions of your design. Rather than looking plain, it can provide a clean, uncluttered look that exudes sophistication. Like Apple's minimalist packaging design, which suggests luxury and quality.
And leaving white space does more than make your packaging design look sleek. It also highlights important elements that draw your customer’s eye, like your logo or product name. That way, your messaging won't get lost amongst the noise.
4. The natural look: less is more
With more consumers valuing sustainability and authenticity, going for simplicity in your packaging is a great idea. This might mean opting for earthy colours or keeping design elements minimal. And looks needn’t be deceiving. Because the simple approach usually is truly more sustainable, using recycled, or fewer, materials.
With the range of kraft paper mailer boxes and envelopes available, an unprocessed look is easy to achieve. Simply choose the unbleached version and keep printing to a minimum. Cosmetics brand Aesop is a great example of a striking aesthetic that reflects a commitment to creating quality, botanical products.
5. Themed designs: ‘tis the season
Designing your packaging around a theme or season can create excitement, as your customers will already be engaged with other seasonal cues. Think festive packaging during the holidays or limited-edition designs celebrating new events like a movie.
Take Starbucks, whose holiday cups have become a cultural phenomenon. Each year, customers eagerly await their release. This is a smart marketing strategy as it drives both brand awareness and customer loyalty.
So, generate a buzz by looking at the year ahead to see if you can capitalise on what’s to come. This way, you’ll appear involved and up-to-date (and probably fun too).
6. Branded tapes and stickers: make your mark
Gone are the days of using tape simply to stick things together. Because now, your tape is another place to delight your customers and make your packaging stand out.
Branded gummed or self-adhesive tapes provide another place for your logo, slogan or signature designs. This helps your brand stay front and centre from the moment your package gets shipped until it's opened. Amazon is a great example of this. You can’t help but think of them when you see a package with their unmistakable branded tape.
And with branded stickers, you can go one step further. Like branded tape, they can hold parts of your packaging in place and boost brand awareness. But you can also give them away as freebies for customers to use however they wish. With branded stickers, you’ll be sure to stay top-of-mind, even when the rest of your packaging has been sent for recycling.
7. Custom shaped boxes: break the mould
Who says packaging should be square or rectangular? Custom shapes let you think outside of the box (pun intended) and can help your product stand out in a sea of conventional packaging. They add a surprise element and show your brand’s creativity.
Think of Toblerone's iconic triangular packaging. It does more than visually separate it from other chocolate bars. The shape makes customers think of far-away mountains, giving them an experience beyond the sugar hit.
Of course, the company has also thought about the logistics of stacking and shipping their product. Triangular prisms fit together pretty neatly, but the same can’t be said for circular boxes. Some shapes will lead to a lot of wasted space and increased shipping costs. So keep this in mind to balance uniqueness with efficiency.
8. Playful interiors: the unboxing experience
Creating a memorable unboxing experience involves more than a striking packaging exterior. Exciting interiors, such as custom-shaped inserts, colours, and decorations, bring your customer a whole new level of engagement and positive feelings.
The beauty brand Glossier, for instance, uses a clean, minimalistic exterior for its packaging. But they surprise customers with a fun, pink interior. The contrast creates a 'wow' moment and makes unboxing special. They also include hidden messages for the customer’s eyes only. It’s as if all the joy of receiving the package is a personal, exclusive secret.
9. Personalised touches: connecting with your customers
In a fast world where mass-production is the norm, personal touches can go a long way. In fact, 54% of consumers buying for the first time say that personalised communication affects whether they’ll buy from that brand again. So how can you personalise your packaging and delight your customers?
For starters, a handwritten note can be really special. Think about it — someone you don’t know has taken the time to write out your name. Wouldn’t that make you feel a connection to them? This is a great, low-cost approach for small brands that are just starting out and have manageable order volumes.
And if you don’t have the resources to handwrite personalised notes, don’t worry. Simply printing your customer’s name on your packaging materials can be effective. Think about how powerful the 2013 Share a Coke campaign was. For many customers, seeing their name on a bottle of Coke was novel and exciting, even if the contents were the same as always!
Personalised communication like this makes the whole buying process more human, enhancing the customer experience.
10. UV varnish: adding texture and luxury
If you think you’ve never seen UV varnish, think again. In fact, think specifically of an Apple product box and imagine running your finger over the apple logo. It feels different to the rest of the packaging, doesn’t it? That’s UV varnish.
This special type of varnish is cured under a UV light, hence the name. It can provide a visually striking and tactile difference to your packaging. And with a high-gloss finish, it gives a premium feel that customers equate with luxury and quality.
11. Luxury touches: elevate your packaging
Adding a touch of luxury to your packaging doesn't have to break the bank. There are plenty of simple yet effective elements you can embellish it with. Like reusable ribbons, tissue paper wrap, or pouches, which can add a sense of exclusivity and refinement. Some also double as added gifts for your customers.
Think back to that Tiffany box with its white ribbon. This thoughtful detail makes the receiving experience more luxurious and personal, and helps build the anticipation of seeing what’s inside.
12. Texture: adding a new dimension
How often have you mindlessly stroked a pet, ran your hands over the grass or sifted sand through your fingers? We humans are tactile creatures, and we love experiencing different textures.
You can create tactile experiences by using embossing or debossing in your packaging design. This sensory engagement adds that extra dimension to your packaging and sets it apart.
This is also important for accessibility. Creating inclusive packaging for visually impaired customers helps them read and enjoy your design. Like Kellogg's, whose braille packaging makes sure that children with eyesight challenges can still engage with it.
13. QR codes: bridging the physical and digital
Whether on your shampoo bottle, your favourite restaurant’s menu, or even your local library wall, QR codes are everywhere. And it’s not a passing trend.
Adding a QR code to your packaging gives your customers a quick and easy way to connect with your brand online. It can lead to exclusive content, special offers or even an augmented reality experience. And at the very least, it helps you save on materials, like promotional leaflets, and keeps your packaging designs uncluttered.
But your QR codes can do more for you than reinforce brand loyalty and promote exclusive content. Like yoghurt manufacturer Yeo Valley, who uses QR codes to educate customers about how they can put “nature first”.
14. Interactive packaging: fun with function
Interactive packaging transforms your package into a functional object or a fun activity. Die-cutting allows you to remove shapes or create specific configurations that will surprise your customers. Have fun with this and let your imagination run wild.
For example, your packaging could turn into a doll's house, a cookie oven, or provide puzzles and games. This not only adds a pleasing element to your packaging but also encourages users to engage with your brand more meaningfully. It’s one of the reasons children (and some adults) love McDonald’s Happy Meals.
Execute your packaging ideas with Sourceful
Whether you’re just starting out or you’re going through a rebrand, creating packaging that’s more than just a 'cardboard box' can seem daunting.
You want it to be memorable, make a solid brand statement, and resonate with your customers on a personal level. And you also need to be thinking about how to make your packaging more sustainable. It's a huge undertaking, especially when every other brand out there is trying to do the same thing.
But there are dozens of ways to stand out and create a connection with your customer. From playing with colour psychology to exploring a natural aesthetic, or creating an interactive unboxing experience.
And that’s where we come in.
At Sourceful, we’ve got the tools, products and the team to support you in your journey towards more sustainable, stylish packaging that’s not just a box, but an experience.
If you’re ready to get started, so are we.
Other articles you might be interested in
Why the full life cycle matters
Data is the foundation of sustainability. It shows us the extent that our climate is changing. It’s the vital information that combats greenwashing, which nearly half of all green claims in the EU are guilty of . It’s the backbone of the IPCC’s (Intergovernmental Panel on Climate Change) reports (e.g. ). And it’s the foundation of every Life Cycle Assessment.
Life Cycle Assessments (LCA) are a powerful, science-based tool for estimating the potential environmental impact of products, processes, or services throughout their life cycle . For a full LCA, teams will typically look at data from five life cycle stages:
- Raw materials extraction
- Secondary packaging & transport
- Product use
- Final disposal
Missing one or more life cycle stages, however, directly affects the quality of the assessment. Leading organisations are on the same page. For example, The Competition and Markets Authority (CMA) , the Advertising Standards Authority (ASA)  in the UK and the European Commission for the EU all underline the need for high-quality data across the full life cycle to avoid making misleading environmental claims.
To quantify the impact of not assessing the full life cycle, we ran our own tests using our proprietary LCA engine. Here’s what we found: focusing only on a product’s raw ingredients can conceal between 25-70% of the product’s emissions. Put another way, selective reporting on a product’s emissions will never lead to accurate claims. The full life cycle matters.
Third parties: an extra layer of security
We’ve seen how LCAs rely heavily on the quality and completeness of data. But to ensure the highest standards of accuracy and consistency, third parties offer an extra layer of security. These include standards like ISO 14040 and 14044 and methodologies like the Product Environmental Footprint created by the European Commission.
A proprietary methodology
To go one step further, we developed our own LCA methodology. This allowed us to go beyond the static nature of a normal LCA and instead build an engine that could assess billions of product variants from different suppliers, giving results in real time whilst not compromising on accuracy. After building our engine, we commissioned an external panel of LCA experts and academics to review it to verify that our model conformed to the leading ISO standards.
It’s this rigorous homegrown approach that’s allowed us to develop a catalogue of science-backed products that in turn empower brands to make measurable progress. And it’s allowed us to support those brands in communicating that progress confidently with their customers.
What does the data say?
Our approach to LCA allows us to pinpoint both a product’s carbon hotspots and the biggest opportunities to reduce its carbon footprint.
We’ve found that the production of packaging components, international transport and disposal represent the majority of a packaging product's footprint. Let's dive deeper:
1. Production of packaging components
This stage, which includes the extraction, transport, and refinement of materials, typically accounts for the majority of the life cycle impact (for example, c.70% of our Eco Mailer Box’s total carbon footprint). An example of how we’ve reduced these emissions is custom sizing. By making custom sizing available for our packaging boxes, we’ve empowered brands to remove the empty and wasteful space that has become standard in the packaging industry. We estimate that this can reduce the total carbon footprint of a mailer box by around 8%.
Freight is carbon intensive, especially international air shipping which can represent up to 90% of the life cycle of packaging. But opting for sea freight instead can lower that number by 60%, which is the case with our recycled mailer bag. Whilst this is the best situation, we know that time is a significant constraint for brands, making sea freight often unfeasible.
We launched split delivery as a solution; a freight option where brands can choose how much of their order to send via air and sea. This allows brands to meet short-term demand whilst benefiting from sea freight’s significantly lower emissions. If a brand ordered 20,000 units and sent 10% by air freight, they could reduce their carbon footprint by up to 50% compared to sending the entire shipment via air.
3. End of life
End of life (also known as disposal) is an often overlooked but significant life cycle stage. Even for a cardboard box that can be easily recycled (71%, 2021 UK data, ), disposal still accounts for c.15% of its total carbon footprint. Disposal also varies dramatically between materials, making it a crucial part of any comparison. For example, whilst cardboard’s recycling rate in the UK is 71%, flexible plastic’s is unfortunately only 6% . This pushes disposal to account for c.21% of our recycled LDPE mailer bag’s emissions.
Always consider the full life cycle
For an accurate account of a product’s emissions, the full life cycle is essential. This is why authorities like the CMA and ASA require businesses to be clear on which stages of the life cycle they’ve included when making claims about a product’s environmental impact. Gold standard claims will always look at the full life cycle and selectively reporting on emissions will result in unreliable and dubious claims. This will put you at risk in a world that is demanding action and clarity.
With the full life cycle in hand, however, you can measure and track real progress, identify the best opportunities and communicate confidently with customers.
- Abnett, K. (2023). EU proposes clampdown on companies using fake ‘green’ claims. Reuters. Available here [https://www.reuters.com/business/sustainable-business/eu-proposes-clampdown-companies-using-fake-green-claims-2023-03-22/#:~:text=EU proposes clampdown on companies using fake 'green' claims,-By Kate Abnett&text=To use such labels%2C a,under an environmental labelling scheme]. (Accessed: 21 Aug. 2023).
- IPCC (2023). Climate Change 2023: Synthesis Report. doi: 10.59327/IPCC/AR6-9789291691647.
- PRé Sustainability (2020). Life Cycle Assessment (LCA) explained. Available here [https://pre-sustainability.com/articles/life-cycle-assessment-lca-basics/] (Accessed: 21 Aug. 2023).
- Competition & Markets Authority (2021). CMA guidance on environmental claims on goods and services. Available here [https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims] (Accessed: 21 Aug. 2023).
- Committee of Advertising Practice (2021). The CAP Code. Available here [https://www.asa.org.uk/static/47eb51e7-028d-4509-ab3c0f4822c9a3c4/The-Cap-code.pdf] (Accessed: 21 Aug. 2023).
- DEFRA (2023). UK statistics on waste. Available here [https://www.gov.uk/government/statistics/uk-waste-data/uk-statistics-on-waste]
- WRAP (2021). Recycling your customers’ plastic bags and wrapping. Available here [https://wrap.org.uk/resources/guide/recycling-your-customers-plastic-bags-and-wrapping]
To achieve net zero and limit the worst of climate change, we have to rethink our reliance on plastic.
This statement is more urgent than ever, but the problem with plastics is unfortunately much bigger than just climate change. In reality, plastics also directly threaten human health and endanger habitats when leaked into the natural environment. Paradoxically, one of the main culprits of this damage is also claimed by some as the next green solution — compostable plastics.
To unpack this new material, we conducted a study on the environmental impact of compostable plastic bags, to find out if they truly offer a more sustainable alternative to traditional materials like paper, fossil plastics and recycled plastic. In this article, we’ll focus on one part of the study: the damage that leaked compostable plastics have on our ecosystems.
The consensus on compostable packaging is unclear
The biodegradable plastics market is projected to expand 2-3x between 2021 and 2026 . And at Sourceful, we’ve seen firsthand the escalating demand for compostable packaging. But whilst many brands are running towards compostable plastics, the consensus is still murky, with other companies (like Tesco and Abel & Cole) publicly distancing themselves from them. We wanted to use our research to help fill the vital knowledge gap and build consensus.
Compostable plastics are often considered a green alternative because they degrade and so are often (incorrectly) assumed to effectively disappear in the natural environment. The theory is that this reduces the amount of plastic in the ocean and the risk of microplastics. But as with most things — it’s not that simple. Life cycle assessments (LCAs) have historically struggled to account for leaked waste and microplastics because of a lack of data, even though both play a major part in a material’s overall environmental impact.
To tackle this, we partnered with the Sustainable Materials Innovation Hub at the University of Manchester. This gave us access to the latest labs, data on new and innovative materials and their in-house expertise — all invaluable to our study. Together, we investigated how traditional fossil fuels and compostable plastics behave when leaked. Here’s what we found.
The impact of leaked waste is twofold
One of the major environmental impacts of plastics (fossil and compostable), besides their carbon footprint, is their effect on the natural environment when leaked.
Leaked plastic waste generates both physical (e.g. animals ingesting microplastics or being entangled in larger pieces) and chemical risks (e.g. the leaching of toxic additives like plasticisers and flame retardants) to wildlife from the breakdown of plastic into microplastics and nano-plastics. Not only does the breakdown of plastics directly leach toxic elements but they can also act as a magnet for other environmentally harmful pollutants.
To make matters worse, leaked plastic waste has also been found to be directly connected to climate change. Researchers at the Ocean University of China found that microplastics reduced the growth of microalgae and the efficiency of photosynthesis, in turn degrading plankton’s ability to remove carbon dioxide from the atmosphere . The knock-on effect is that the ocean itself cannot capture carbon as efficiently; an essential resource in our fight against climate change, given that it sequesters 30-50% of total CO2 emissions from human activity.
Compostable plastics and leaked waste
The longer a plastic takes to break down, the more likely it will be ingested or cause entanglement. Put another way, the risk of adverse effects increases the longer a plastic persists. To account for this, we assessed each material for its degradation time in freshwater, marine, and soil environments, and used that data to identify a leaked waste impact rating for each material.
Our study found that whilst compostable plastics do reduce the risk of some adverse effects (less risk of entanglement and a shorter period of microplastics), they are not a cure-all for plastic pollution. Compostable plastics can persist in the natural environment for over half a century, which puts into question the popular claim that these plastics are the next green solution. This matches up with the conclusions that Narancic et al. made in their study . Here’s an overview of degradation times for fossil plastics and common compostable plastics:
- Fossil plastics take around 4-5,500 years to degrade in soil (with some studies suggesting this is even higher, at around 10,000 years); the worst and longest degradation time amongst all plastics. This is made worse by the common use of harmful additives .
- Compostable plastics like PLA take on average 1-63 years in soil to degrade completely. In water, PLA does not degrade at all.
- Other compostable plastics like TPS and PHB take on average 4-6 months to degrade completely.
So compostable plastics do have a tighter degradation window than fossil plastics, and they also typically contain fewer toxic additives (such as flame retardants and stabilisers). But they still can have a significant degradation window, especially and unfortunately PLA, one of the most common materials used in compostable packaging (including coffee lids and bags).
Admittedly, it is still hard to know the exact time it takes for a plastic to decay; the field of estimating polymer lifetimes is still relatively new. But we do have enough comparative data to give us an indicative hierarchy of materials that we can use to assess performance and inform decisions.
Compostable plastics do slightly reduce the risk of microplastics because of their shorter degradation times. But our larger study showed that compostable bags emit 1.5-2x more greenhouse gas emissions over their full life cycle than virgin fossil plastics. In addition, given they are still relatively new, there are uncertainties about the unintended consequences that could come from their use. ****This begs the question: are the reduced risks from leaked waste enough to offset the increase in carbon footprint? For now, we don’t think so.
What does this mean for my packaging?
It’s clear that we need to move away from fossil plastics. And in their current state, compostable plastics are not the next green solution. So, what’s the answer?
First, brands should follow the waste hierarchy. Can this packaging component be removed? Can we use less materials without compromising function? How can I design this product so it’s easy to recycle?
Second, brands should prioritise responsibly sourced paper if possible, which typically has the lowest impact of any material. Its full life cycle emissions are low, and there’s no risk of microplastics if leaked. That’s not to say it’s perfect; forests are often mismanaged and producing and recycling paper still generates emissions, uses large amounts of water and potentially also harmful chemicals. This is why certifications like the Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) are so important.
Paper isn’t also appropriate for every use-case and product, like liquids. This is why we stress prioritising paper if possible. Packaging should always be carefully matched with the product, and blanket rules rarely result in success.
For more information about this study, email email@example.com
Thanks to Dr. Guilhem de Hoe and Dr. Chloe Loveless from the University of Manchester for leading the collaboration.
Our study focused on the typical compostable plastics currently seen on the market (PLA, PBAT, PHA and TPS). Our study did not include a nascent group of materials classed as unmodified natural polymers, which we’re interested in exploring in the future.
- MarketsandMarkets. (2021). Biodegradable Plastics Market - Global Forecast to 2026.
- Zhang, C., Chen, X., Wang, J., & Tan, L. (2017). Toxic effects of microplastic on marine microalgae Skeletonema costatum: Interactions between microplastic and algae. Environmental Pollution, 220(B), 1282-1288. [Link] https://doi.org/10.1016/j.envpol.2016.11.005
- Narancic, T., Verstichel, S., Chaganti, S. R., Morales-Gamez, L., Kenny, S. T., De Wilde, B., Padamati, R. B., & O’Connor, K. E. (2018). Biodegradable Plastic Blends Create New Possibilities for End-of-Life Management of Plastics but They Are Not a Panacea for Plastic Pollution. Environmental Science & Technology, 52(18), 10441-10452. [Link] https://doi.org/10.1021/acs.est.8b02963
- Chamas, A., Moon, H., Zheng, J., Qiu, Y., Tabassum, T., Jang, J. H., Abu-Omar, M., Scott, S. L., & Suh, S. (2020). Degradation Rates of Plastics in the Environment. ACS Sustainable Chemistry & Engineering, 8(9), 3494-3511. [Link] https://doi.org/10.1021/acssuschemeng.9b06635
Right-sized packaging is the opposite of shipping small products in big boxes. It’s packaging that minimises the empty space around your product — whilst not comprising its safety or your branding. Or put another way, right-sized packaging is the most effective, and most efficient, size packaging for your product.
The benefits of right-sized packaging are many. As a business, you reduce your material usage, which means fewer costs across procurement and production. And smaller, lighter packaging also means fewer costs across transport and storage. All of this means a smaller carbon footprint, less waste and a better, less frustrating customer experience.
Whilst right-sized packaging seems a logical choice, businesses are notorious for using oversized packaging. According to DHL, the average box is 40% too big for its contents. In part, this is because businesses often buy large volumes of stock packaging to reduce unit costs. As a result, they have just a few packaging options for all their products. Products are then shipped in the nearest fitting packaging, regardless of their size. In practice, this means companies end up shipping the product and all of the air around it, which is expensive and wasteful. To put the scale of this waste into context, eliminating the 40% excess volume DHL cite would mean 24 million fewer truckloads annually — in the USA alone.
Another catalyst of oversized packaging is e-commerce. Unlike traditional retail, e-commerce is more complex and more people are involved across fulfilment, freight and last mile delivery — with up to four times as many touch-points. And with more touch-points, the risk of damage increases. According to one study, the average package is dropped 17 times in transit. Businesses use oversized packaging and void fill to minimise this risk and avoid breakage costs. Reducing breakage is important, but many companies don’t realise that with right-sized packaging they can both minimise risk and reduce costs, all whilst being more sustainable.
Let’s dive deeper into why your business needs right-sized packaging.
1. Slash costs across your business
Right-sized packaging is an ideal strategy to reduce costs for any business. In fact, choosing right-sized packaging can have a fortunate snowball effect across your business. Smaller packaging means fewer material costs, which then means fewer production costs and handling fees. And it means fewer transport costs as more packages can fit on a pallet. Or if you’re sending single products via a courier or Royal Mail, your package may fit into a cheaper parcel bracket. And finally, you can store more products for less, which also increases your buffer stock — a useful way to build a more resilient supply chain.
One famous example of right-sized packaging is IKEA’s Ektorp sofa. IKEA’s engineers worked out that instead of shipping the sofa as one piece, they could break it down and ship it as parts. This allowed them to eliminate the air they were shipping (and paying for) and reduce the packaging size by 50%. For IKEA, the result was an annual saving of €1.2 million and 7,477 fewer trucks on the road every year.
2. Reduce your carbon footprint
Whilst IKEA reduced their packaging costs, they also reduced their carbon footprint. Fewer materials meant fewer resources and less energy used to produce those materials. And it meant significantly fewer transport emissions as well as less waste. Although there are exceptions, the rule of thumb is when you use less, your carbon footprint falls, and right-sized packaging is an opportunity to use less. It’s important to remember that right-sized packaging is about removing redundant materials and keeping those that serve a purpose. This makes it a simple way to create more sustainable packaging without jeopardising your product.
3. Create frustration-free packaging and empower your customers
Consumers are tired of bad packaging, so much so that they’ve started Reddit threads to showcase the worst examples. Youtube too is full of consumers venting their anger about oversized packaging.
Their irritation is twofold. First, oversized packaging is often frustrating to open, with unnecessary materials creating a more complex, sometimes overwhelming experience. And second, oversized packaging is wasteful. At a time when research is showing that consumers want to be more sustainable, using excessive packaging hinders their efforts and doesn’t reflect their values. Right-sized packaging, however, addresses both parts of their annoyance. By keeping material usage down, it creates a frustration-free packaging experience and empowers your customers to play a part in reducing waste. A win-win for them and you.
Managing right-sized packaging is hard, but Sourceful can help
As great as right-sized packaging is, it isn’t perfect. Problems often arise because right-sized packaging is only right for one product, which means you may end up with a lot of packaging SKUs. Managing this can be tricky, but with the right tools, it doesn’t have to be. With Sourceful, you can use smart tools like Auto-Stock to manage, track and replenish your packaging in one place. You can also store everything in Sourceful’s warehouse. Fast-growing brands like Zoe and Floom already use Auto-Stock to easily manage their packaging, no matter how much they have. Want to learn more? Contact us.
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