10 best sustainable packaging materials for eco-friendly companies
E-commerce sales have doubled in the last five years and are predicted to double again by 2026. This means an increase in packaging. But with the average European citizen creating 5 tonnes of waste every year, forward-thinking brands are looking for more sustainable packaging solutions.
The good news is that, from using right-sized packaging to swapping plastic for paper, there are plenty of options for eco-friendly companies that can make the sustainable switchover easier.
We’ve put together a list of ten more environmentally friendly alternatives, to help you decide on the best materials for your packaging.
10 more eco-friendly packaging materials
- Corrugated cardboard
- Kraft paper
- Glassine paper
- Recycled paper and card
- Shredded paper
- Starch adhesive
- Recycled plastic bags
- Sugarcane pulp
1. Corrugated cardboard
Corrugated cardboard is a renewable material that can be sourced from responsibly managed forests. It’s made using cellulose fibres from wood, which are mixed with water into a pulp and then pressed into shape to dry. Corrugated cardboard boxes have long been a popular packaging choice thanks to their strength and customizability. In fact, a third of our products are made using corrugated cardboard, from shipping boxes to our custom inserts.
A variety of fluting thicknesses means you can choose the right level of protection for your product’s needs. This makes your packaging more sustainable in two ways. First, you can avoid using excess materials in your packaging. And secondly, you can reduce the risk of damage during transit, which means fewer returns and fewer transport emissions.
What’s more, when your corrugated cardboard packaging reaches the end of its life, it can be collected at the kerbside and recycled into new cardboard products. This means less waste going to landfill and fewer materials needed to create new products.
Pros of corrugated cardboard
- Cheap to ship
- Good for branding
- Kerbside recyclable
Cons of corrugated cardboard
- Not waterproof
- Unsuitable for very heavy items
- Can degrade with incorrect storage
Common uses: mailer boxes, shipping boxes, crash lock boxes, book wrap mailers, box dividers, custom inserts
Cartonboard, also known as cardboard, is another cellulose-based, renewable material. It is made from either virgin wood pulp or recycled paper and card. It can be cut and shaped in countless ways and is ideal for custom printing.
Cartonboard is good for protecting products from light, moisture and other outside elements. It is a more sustainable alternative to plastic, which fills up landfills, takes at least 400 years to break down and releases harmful greenhouse gases. Cartonboard can also be a more sustainable alternative to glass, styrofoam and aluminium.
We use cartonboard for bespoke cards, which are an attractive way to drive brand awareness and share campaigns with customers.
Pros of cartonboard
- Low cost
- Good for branding
Cons of cartonboard
- Not waterproof
- Not suitable for heavier, larger products
Common uses: cards, food packaging, medication boxes, packaging sleeves
3. Kraft paper
Kraft paper is a renewable material that uses wood pulp from virgin timber. It can also be sourced from FSC-managed forests which aim to guarantee specific sustainability criteria. Kraft paper is a more sustainable alternative to plastic packaging as it’s made from natural resources and doesn't release toxic chemicals during decomposition.
Kraft paper can be found in a variety of Sourceful products, from gummed tape to paper mailer bags. It can be used in place of plastic mailer bags and can even offer in-built protection, like our honeycomb mailer bag.
What’s more, its natural colouring gives it an eco-friendly appearance which can act as a signal of sustainability to your customers.
Pros of kraft paper
- Good for branding
- Protects and invests in responsible forestry
Cons of kraft paper
- Less sustainable when bleached
Common uses: mailer boxes, shipping boxes, book mailers, box dividers, crash lock boxes, custom inserts, gummed tape, paper mailer bags, honeycomb mailer bags
4. Glassine paper
Glassine paper is a type of translucent, greaseproof paper made from wood pulp. It has a low permeability, so it offers good protection against air, water and environmental conditions. It’s a good choice for sensitive products that can spoil easily, such as food, cosmetics and books.
Glassine paper can be sourced from sustainably managed forests and recycled after use. Our glassine bags are a more sustainable alternative to single-use plastic mailer bags and switching to these can help you reduce your packaging’s environmental impact.
Pros of glassine
- Moisture and grease resistant
Cons of glassine
- Limited uses
- Not ideal for branding
Common uses: glassine paper bags, wax paper, envelopes
5. Recycled paper and card
In the UK, 80% of paper and card is made using recycled content. They are both widely kerbside recyclable and, after collection, are taken to a paper mill to be processed into large rolls of paper or card. Eventually, they are sent to a manufacturer to create new products, such as writing paper and cardboard boxes. This process can reduce CO2 emissions by 20% compared to incineration. It also diverts waste from landfill, reducing harmful greenhouse gas emissions.
Pros of recycled paper and card
- Repurposes waste
- Uses 50% less water than virgin paper
- Reduces commercial use of virgin forests
Cons of recycled paper and card
- Degrades when wet
- Production is water intensive
- Doesn’t omit the need for virgin materials
Common uses: book wrap mailer, office paper, toilet paper, greetings cards, newspapers and magazines, paper bags
6. Shredded paper
Shredded paper is paper that’s been cut or torn into small pieces. It can be made from recycled paper products, such as newspapers and cardboard, or virgin fibres.
Shredded paper is used as a void fill to protect items from moving around during transit. As e-commerce items are handled twenty times more than items destined for a retail store, they’re at greater risk of damage. This can affect brand reputation, so protecting your products is important. Shredded paper is a more sustainable alternative to traditional, non-renewable void fillers, such as bubble wrap, styrofoam packing peanuts and plastic air pillows.
Before choosing shredded paper, you should check just how much air you’re shipping. Using the right-sized packaging can reduce gaps in your packaging and reduce your need for void fillers.
Pros of shredded paper
- Can be dyed
- Made from renewable materials
Cons of shredded paper
- Requires large quantities to be effective
- Must be contained in a paper bag to be recycled
Common uses: void filling
7. Starch adhesive
Starch is a renewable material derived from plants such as corn, potato and wheat. It’s mixed with water to create an adhesive paste that can be used to bond paper products, such as corrugated cardboard boxes. As it’s a natural product, it doesn’t contain harmful toxins when it degrades, and it doesn’t affect recyclability.
Our gummed tape uses starch adhesive and FSC-approved kraft paper to create a customizable and more sustainable packaging tape. This can reduce your carbon footprint by up to 50% compared to traditional plastic-based packaging tapes.
Pros of starch adhesive
- Low cost
- Heat resistant
- Widely available
Cons of starch adhesive
- Poor water resistance
- Can develop mould if stored incorrectly
Common uses: gummed tape, shipping boxes, mailer boxes
8. Recycled plastic bags
Recycled plastic bags are made of plastic waste, such as bags, bottles, packaging materials and common household items. This plastic is melted down into pellets, which can then be used to create new products. Using recycled plastic makes use of plastic that’s already in circulation and prevents it from contaminating landfills and waterways.
Our recycled mailer bags are a more sustainable alternative to traditional poly mailer bags, which are made from virgin plastic. This gives them a lower carbon footprint than poly mailer bags and exempts your business from the Plastic Packaging Tax.
Pros of recycled mailer bags
- Good for branding
- Custom sizing available
- Reduces dependence on virgin materials
- Can save up to 30% CO2 emission compared to virgin mailer mag
Cons of recycled mailer bags
- Often uses some virgin plastic
- Only recyclable at collection points
Common uses: recycled mailer bags
9. Sugarcane pulp
Sugarcane pulp is made from sugarcane fibres, a byproduct of the sugar industry, which would normally be thrown away or incinerated. Blending the fibres creates a pulp which can then be moulded to fit a variety of products and components, as with our sugarcane pulp inserts. The result is packaging that’s ideal for protecting products during transit and showcasing them during unboxing, replacing the need for traditional plastic inserts.
It’s important to remember that sugarcane pulp products and sugarcane “bioplastics” are not the same. Sugarcane pulp is more similar to paper than it is to plastic. Bioplastics need industrial processing to be recycled and they usually end up in landfill, as most cities don’t have this infrastructure. In landfill, they release harmful greenhouse emissions, including C02 and methane.
Pros of sugarcane pulp
- Strong and sturdy
- Repurposes waste
- Kerbside recyclable
- Sugarcane captures CO2 as it grows
- Can be customised to fit most products
Cons of sugarcane pulp
- Sugar production is land and water intensive
- Fertilisers and herbicides may still be used to protect crops
Common uses: lightweight food containers, films, sugarcane box inserts
Mycelium is a renewable, cost-effective replacement for polystyrene packaging. This is the underground root network of mushrooms, which doesn’t need light or water and can grow off a variety of crop waste. It can be grown in less than a week and easily shaped to form snug-fitting, protective moulds.
Retail giants such as Ikea and Dell have both switched to using mycelium as a more sustainable alternative to polystyrene. Estimates claim that polystyrene occupies 30% of landfill space globally, and makes up 90% of marine litter. It also takes 500 years to break down and releases toxic chemicals in the process. Mycelium can offer similar protection to polystyrene without the harmful environmental impact.
Pros of mycelium
- Made from renewable materials
- Cheap to grow and manufacture
Cons of mycelium
- Short lifespan
- Unsuitable for liquids
- Releases greenhouse gases as it decomposes
Common uses: protective inserts
How to choose the most sustainable packaging material for your business
The range and versatility of more eco-friendly packaging options show it’s easier than ever to make the switch to more sustainable packaging. But before deciding on a more sustainable material, it can help to consider your reasons for making the switch, and how you will need your packaging to perform.
Consider your product’s protection needs
What does your product need to be safe so it arrives in the best condition for your customer?
Rather than thinking about void fillers and padding in the first instance, you could consider whether you’re using the right-sized packaging. You might be able to avoid excess material whilst still keeping your product safe simply by ensuring it fits snugly.
Instead of using a mailer box, could you downsize to a mailer bag, saving space and transport costs? Does your mailer bag need to be fully waterproof, or could you opt for one of our splash-proof paper-based bags? The less protection your product requires, the fewer and less-specialised packaging materials you’ll need.
Think about the impression you want your packaging to make
Considering how you want to be perceived by your customers can help you choose the most sustainable and appropriate material for your business.
For example, our unbleached kraft paper is more sustainable than bleached, but its natural appearance has printing implications. Unbleached kraft paper is more suited for block colours, whereas bleached is better for finer details and making colours pop.
Meanwhile, our 98% recycled mailer bags are better for the environment, relatively speaking, but contain white flecks due to the high quantity of recycled content.
Thinking about what you want your packaging to say about your business can help you strike the balance between sustainability and your branding priorities.
Get started with sustainable packaging with Sourceful
The demand for more eco-friendly packaging is increasing. Whilst switching to more sustainable materials may seem daunting at first, knowing what’s available can help you make the right decision for your business.
At Sourceful, we have a range of more sustainable packaging materials that can be customised to meet each and every need.
Contact us to learn more about the products or materials in this article, and let us help you on your way to more eco-friendly packaging.
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Why the full life cycle matters
Data is the foundation of sustainability. It shows us the extent that our climate is changing. It’s the vital information that combats greenwashing, which nearly half of all green claims in the EU are guilty of . It’s the backbone of the IPCC’s (Intergovernmental Panel on Climate Change) reports (e.g. ). And it’s the foundation of every Life Cycle Assessment.
Life Cycle Assessments (LCA) are a powerful, science-based tool for estimating the potential environmental impact of products, processes, or services throughout their life cycle . For a full LCA, teams will typically look at data from five life cycle stages:
- Raw materials extraction
- Secondary packaging & transport
- Product use
- Final disposal
Missing one or more life cycle stages, however, directly affects the quality of the assessment. Leading organisations are on the same page. For example, The Competition and Markets Authority (CMA) , the Advertising Standards Authority (ASA)  in the UK and the European Commission for the EU all underline the need for high-quality data across the full life cycle to avoid making misleading environmental claims.
To quantify the impact of not assessing the full life cycle, we ran our own tests using our proprietary LCA engine. Here’s what we found: focusing only on a product’s raw ingredients can conceal between 25-70% of the product’s emissions. Put another way, selective reporting on a product’s emissions will never lead to accurate claims. The full life cycle matters.
Third parties: an extra layer of security
We’ve seen how LCAs rely heavily on the quality and completeness of data. But to ensure the highest standards of accuracy and consistency, third parties offer an extra layer of security. These include standards like ISO 14040 and 14044 and methodologies like the Product Environmental Footprint created by the European Commission.
A proprietary methodology
To go one step further, we developed our own LCA methodology. This allowed us to go beyond the static nature of a normal LCA and instead build an engine that could assess billions of product variants from different suppliers, giving results in real time whilst not compromising on accuracy. After building our engine, we commissioned an external panel of LCA experts and academics to review it to verify that our model conformed to the leading ISO standards.
It’s this rigorous homegrown approach that’s allowed us to develop a catalogue of science-backed products that in turn empower brands to make measurable progress. And it’s allowed us to support those brands in communicating that progress confidently with their customers.
What does the data say?
Our approach to LCA allows us to pinpoint both a product’s carbon hotspots and the biggest opportunities to reduce its carbon footprint.
We’ve found that the production of packaging components, international transport and disposal represent the majority of a packaging product's footprint. Let's dive deeper:
1. Production of packaging components
This stage, which includes the extraction, transport, and refinement of materials, typically accounts for the majority of the life cycle impact (for example, c.70% of our Eco Mailer Box’s total carbon footprint). An example of how we’ve reduced these emissions is custom sizing. By making custom sizing available for our packaging boxes, we’ve empowered brands to remove the empty and wasteful space that has become standard in the packaging industry. We estimate that this can reduce the total carbon footprint of a mailer box by around 8%.
Freight is carbon intensive, especially international air shipping which can represent up to 90% of the life cycle of packaging. But opting for sea freight instead can lower that number by 60%, which is the case with our recycled mailer bag. Whilst this is the best situation, we know that time is a significant constraint for brands, making sea freight often unfeasible.
We launched split delivery as a solution; a freight option where brands can choose how much of their order to send via air and sea. This allows brands to meet short-term demand whilst benefiting from sea freight’s significantly lower emissions. If a brand ordered 20,000 units and sent 10% by air freight, they could reduce their carbon footprint by up to 50% compared to sending the entire shipment via air.
3. End of life
End of life (also known as disposal) is an often overlooked but significant life cycle stage. Even for a cardboard box that can be easily recycled (71%, 2021 UK data, ), disposal still accounts for c.15% of its total carbon footprint. Disposal also varies dramatically between materials, making it a crucial part of any comparison. For example, whilst cardboard’s recycling rate in the UK is 71%, flexible plastic’s is unfortunately only 6% . This pushes disposal to account for c.21% of our recycled LDPE mailer bag’s emissions.
Always consider the full life cycle
For an accurate account of a product’s emissions, the full life cycle is essential. This is why authorities like the CMA and ASA require businesses to be clear on which stages of the life cycle they’ve included when making claims about a product’s environmental impact. Gold standard claims will always look at the full life cycle and selectively reporting on emissions will result in unreliable and dubious claims. This will put you at risk in a world that is demanding action and clarity.
With the full life cycle in hand, however, you can measure and track real progress, identify the best opportunities and communicate confidently with customers.
- Abnett, K. (2023). EU proposes clampdown on companies using fake ‘green’ claims. Reuters. Available here [https://www.reuters.com/business/sustainable-business/eu-proposes-clampdown-companies-using-fake-green-claims-2023-03-22/#:~:text=EU proposes clampdown on companies using fake 'green' claims,-By Kate Abnett&text=To use such labels%2C a,under an environmental labelling scheme]. (Accessed: 21 Aug. 2023).
- IPCC (2023). Climate Change 2023: Synthesis Report. doi: 10.59327/IPCC/AR6-9789291691647.
- PRé Sustainability (2020). Life Cycle Assessment (LCA) explained. Available here [https://pre-sustainability.com/articles/life-cycle-assessment-lca-basics/] (Accessed: 21 Aug. 2023).
- Competition & Markets Authority (2021). CMA guidance on environmental claims on goods and services. Available here [https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims] (Accessed: 21 Aug. 2023).
- Committee of Advertising Practice (2021). The CAP Code. Available here [https://www.asa.org.uk/static/47eb51e7-028d-4509-ab3c0f4822c9a3c4/The-Cap-code.pdf] (Accessed: 21 Aug. 2023).
- DEFRA (2023). UK statistics on waste. Available here [https://www.gov.uk/government/statistics/uk-waste-data/uk-statistics-on-waste]
- WRAP (2021). Recycling your customers’ plastic bags and wrapping. Available here [https://wrap.org.uk/resources/guide/recycling-your-customers-plastic-bags-and-wrapping]
To achieve net zero and limit the worst of climate change, we have to rethink our reliance on plastic.
This statement is more urgent than ever, but the problem with plastics is unfortunately much bigger than just climate change. In reality, plastics also directly threaten human health and endanger habitats when leaked into the natural environment. Paradoxically, one of the main culprits of this damage is also claimed by some as the next green solution — compostable plastics.
To unpack this new material, we conducted a study on the environmental impact of compostable plastic bags, to find out if they truly offer a more sustainable alternative to traditional materials like paper, fossil plastics and recycled plastic. In this article, we’ll focus on one part of the study: the damage that leaked compostable plastics have on our ecosystems.
The consensus on compostable packaging is unclear
The biodegradable plastics market is projected to expand 2-3x between 2021 and 2026 . And at Sourceful, we’ve seen firsthand the escalating demand for compostable packaging. But whilst many brands are running towards compostable plastics, the consensus is still murky, with other companies (like Tesco and Abel & Cole) publicly distancing themselves from them. We wanted to use our research to help fill the vital knowledge gap and build consensus.
Compostable plastics are often considered a green alternative because they degrade and so are often (incorrectly) assumed to effectively disappear in the natural environment. The theory is that this reduces the amount of plastic in the ocean and the risk of microplastics. But as with most things — it’s not that simple. Life cycle assessments (LCAs) have historically struggled to account for leaked waste and microplastics because of a lack of data, even though both play a major part in a material’s overall environmental impact.
To tackle this, we partnered with the Sustainable Materials Innovation Hub at the University of Manchester. This gave us access to the latest labs, data on new and innovative materials and their in-house expertise — all invaluable to our study. Together, we investigated how traditional fossil fuels and compostable plastics behave when leaked. Here’s what we found.
The impact of leaked waste is twofold
One of the major environmental impacts of plastics (fossil and compostable), besides their carbon footprint, is their effect on the natural environment when leaked.
Leaked plastic waste generates both physical (e.g. animals ingesting microplastics or being entangled in larger pieces) and chemical risks (e.g. the leaching of toxic additives like plasticisers and flame retardants) to wildlife from the breakdown of plastic into microplastics and nano-plastics. Not only does the breakdown of plastics directly leach toxic elements but they can also act as a magnet for other environmentally harmful pollutants.
To make matters worse, leaked plastic waste has also been found to be directly connected to climate change. Researchers at the Ocean University of China found that microplastics reduced the growth of microalgae and the efficiency of photosynthesis, in turn degrading plankton’s ability to remove carbon dioxide from the atmosphere . The knock-on effect is that the ocean itself cannot capture carbon as efficiently; an essential resource in our fight against climate change, given that it sequesters 30-50% of total CO2 emissions from human activity.
Compostable plastics and leaked waste
The longer a plastic takes to break down, the more likely it will be ingested or cause entanglement. Put another way, the risk of adverse effects increases the longer a plastic persists. To account for this, we assessed each material for its degradation time in freshwater, marine, and soil environments, and used that data to identify a leaked waste impact rating for each material.
Our study found that whilst compostable plastics do reduce the risk of some adverse effects (less risk of entanglement and a shorter period of microplastics), they are not a cure-all for plastic pollution. Compostable plastics can persist in the natural environment for over half a century, which puts into question the popular claim that these plastics are the next green solution. This matches up with the conclusions that Narancic et al. made in their study . Here’s an overview of degradation times for fossil plastics and common compostable plastics:
- Fossil plastics take around 4-5,500 years to degrade in soil (with some studies suggesting this is even higher, at around 10,000 years); the worst and longest degradation time amongst all plastics. This is made worse by the common use of harmful additives .
- Compostable plastics like PLA take on average 1-63 years in soil to degrade completely. In water, PLA does not degrade at all.
- Other compostable plastics like TPS and PHB take on average 4-6 months to degrade completely.
So compostable plastics do have a tighter degradation window than fossil plastics, and they also typically contain fewer toxic additives (such as flame retardants and stabilisers). But they still can have a significant degradation window, especially and unfortunately PLA, one of the most common materials used in compostable packaging (including coffee lids and bags).
Admittedly, it is still hard to know the exact time it takes for a plastic to decay; the field of estimating polymer lifetimes is still relatively new. But we do have enough comparative data to give us an indicative hierarchy of materials that we can use to assess performance and inform decisions.
Compostable plastics do slightly reduce the risk of microplastics because of their shorter degradation times. But our larger study showed that compostable bags emit 1.5-2x more greenhouse gas emissions over their full life cycle than virgin fossil plastics. In addition, given they are still relatively new, there are uncertainties about the unintended consequences that could come from their use. ****This begs the question: are the reduced risks from leaked waste enough to offset the increase in carbon footprint? For now, we don’t think so.
What does this mean for my packaging?
It’s clear that we need to move away from fossil plastics. And in their current state, compostable plastics are not the next green solution. So, what’s the answer?
First, brands should follow the waste hierarchy. Can this packaging component be removed? Can we use less materials without compromising function? How can I design this product so it’s easy to recycle?
Second, brands should prioritise responsibly sourced paper if possible, which typically has the lowest impact of any material. Its full life cycle emissions are low, and there’s no risk of microplastics if leaked. That’s not to say it’s perfect; forests are often mismanaged and producing and recycling paper still generates emissions, uses large amounts of water and potentially also harmful chemicals. This is why certifications like the Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) are so important.
Paper isn’t also appropriate for every use-case and product, like liquids. This is why we stress prioritising paper if possible. Packaging should always be carefully matched with the product, and blanket rules rarely result in success.
For more information about this study, email firstname.lastname@example.org
Thanks to Dr. Guilhem de Hoe and Dr. Chloe Loveless from the University of Manchester for leading the collaboration.
Our study focused on the typical compostable plastics currently seen on the market (PLA, PBAT, PHA and TPS). Our study did not include a nascent group of materials classed as unmodified natural polymers, which we’re interested in exploring in the future.
- MarketsandMarkets. (2021). Biodegradable Plastics Market - Global Forecast to 2026.
- Zhang, C., Chen, X., Wang, J., & Tan, L. (2017). Toxic effects of microplastic on marine microalgae Skeletonema costatum: Interactions between microplastic and algae. Environmental Pollution, 220(B), 1282-1288. [Link] https://doi.org/10.1016/j.envpol.2016.11.005
- Narancic, T., Verstichel, S., Chaganti, S. R., Morales-Gamez, L., Kenny, S. T., De Wilde, B., Padamati, R. B., & O’Connor, K. E. (2018). Biodegradable Plastic Blends Create New Possibilities for End-of-Life Management of Plastics but They Are Not a Panacea for Plastic Pollution. Environmental Science & Technology, 52(18), 10441-10452. [Link] https://doi.org/10.1021/acs.est.8b02963
- Chamas, A., Moon, H., Zheng, J., Qiu, Y., Tabassum, T., Jang, J. H., Abu-Omar, M., Scott, S. L., & Suh, S. (2020). Degradation Rates of Plastics in the Environment. ACS Sustainable Chemistry & Engineering, 8(9), 3494-3511. [Link] https://doi.org/10.1021/acssuschemeng.9b06635
Right-sized packaging is the opposite of shipping small products in big boxes. It’s packaging that minimises the empty space around your product — whilst not comprising its safety or your branding. Or put another way, right-sized packaging is the most effective, and most efficient, size packaging for your product.
The benefits of right-sized packaging are many. As a business, you reduce your material usage, which means fewer costs across procurement and production. And smaller, lighter packaging also means fewer costs across transport and storage. All of this means a smaller carbon footprint, less waste and a better, less frustrating customer experience.
Whilst right-sized packaging seems a logical choice, businesses are notorious for using oversized packaging. According to DHL, the average box is 40% too big for its contents. In part, this is because businesses often buy large volumes of stock packaging to reduce unit costs. As a result, they have just a few packaging options for all their products. Products are then shipped in the nearest fitting packaging, regardless of their size. In practice, this means companies end up shipping the product and all of the air around it, which is expensive and wasteful. To put the scale of this waste into context, eliminating the 40% excess volume DHL cite would mean 24 million fewer truckloads annually — in the USA alone.
Another catalyst of oversized packaging is e-commerce. Unlike traditional retail, e-commerce is more complex and more people are involved across fulfilment, freight and last mile delivery — with up to four times as many touch-points. And with more touch-points, the risk of damage increases. According to one study, the average package is dropped 17 times in transit. Businesses use oversized packaging and void fill to minimise this risk and avoid breakage costs. Reducing breakage is important, but many companies don’t realise that with right-sized packaging they can both minimise risk and reduce costs, all whilst being more sustainable.
Let’s dive deeper into why your business needs right-sized packaging.
1. Slash costs across your business
Right-sized packaging is an ideal strategy to reduce costs for any business. In fact, choosing right-sized packaging can have a fortunate snowball effect across your business. Smaller packaging means fewer material costs, which then means fewer production costs and handling fees. And it means fewer transport costs as more packages can fit on a pallet. Or if you’re sending single products via a courier or Royal Mail, your package may fit into a cheaper parcel bracket. And finally, you can store more products for less, which also increases your buffer stock — a useful way to build a more resilient supply chain.
One famous example of right-sized packaging is IKEA’s Ektorp sofa. IKEA’s engineers worked out that instead of shipping the sofa as one piece, they could break it down and ship it as parts. This allowed them to eliminate the air they were shipping (and paying for) and reduce the packaging size by 50%. For IKEA, the result was an annual saving of €1.2 million and 7,477 fewer trucks on the road every year.
2. Reduce your carbon footprint
Whilst IKEA reduced their packaging costs, they also reduced their carbon footprint. Fewer materials meant fewer resources and less energy used to produce those materials. And it meant significantly fewer transport emissions as well as less waste. Although there are exceptions, the rule of thumb is when you use less, your carbon footprint falls, and right-sized packaging is an opportunity to use less. It’s important to remember that right-sized packaging is about removing redundant materials and keeping those that serve a purpose. This makes it a simple way to create more sustainable packaging without jeopardising your product.
3. Create frustration-free packaging and empower your customers
Consumers are tired of bad packaging, so much so that they’ve started Reddit threads to showcase the worst examples. Youtube too is full of consumers venting their anger about oversized packaging.
Their irritation is twofold. First, oversized packaging is often frustrating to open, with unnecessary materials creating a more complex, sometimes overwhelming experience. And second, oversized packaging is wasteful. At a time when research is showing that consumers want to be more sustainable, using excessive packaging hinders their efforts and doesn’t reflect their values. Right-sized packaging, however, addresses both parts of their annoyance. By keeping material usage down, it creates a frustration-free packaging experience and empowers your customers to play a part in reducing waste. A win-win for them and you.
Managing right-sized packaging is hard, but Sourceful can help
As great as right-sized packaging is, it isn’t perfect. Problems often arise because right-sized packaging is only right for one product, which means you may end up with a lot of packaging SKUs. Managing this can be tricky, but with the right tools, it doesn’t have to be. With Sourceful, you can use smart tools like Auto-Stock to manage, track and replenish your packaging in one place. You can also store everything in Sourceful’s warehouse. Fast-growing brands like Zoe and Floom already use Auto-Stock to easily manage their packaging, no matter how much they have. Want to learn more? Contact us.
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