Last updated: March 1, 2026
These terms and conditions are a legal agreement ("Terms of Use") between you ("User" or "you") and Sourceful Ltd (company number 11260656) at Colony, 5 Piccadilly Place, Manchester, England, M1 3BR ("Sourceful") for access and use of Sourceful's proprietary AI platform used to create bespoke digital marketing assets (including imagery, advertisements and videos) known as "Riverflow".
By using Riverflow, you confirm that you accept the terms of these Terms of Use and that you agree to comply with them.
If the User does not accept these Terms of Use, the User may not use or have access to Riverflow.
Under data protection legislation, Sourceful is required to provide you with certain information including who we are, how we process your personal data and for what purposes, your rights in relation to your personal data, and how to exercise them. This information is provided in the Privacy Policy and it is important that you read that information.
Intellectual Property Rights: means patents, rights to inventions, copyright and neighbouring and related rights, moral rights, trade marks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, rights in computer software, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets), and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.
Paid Subscription: means a subscription to Riverflow purchased by a User.
Results: means all images, graphics, recommendations, text, videos, content or information generated by Riverflow responding to, prompted by, refined from, or generated from User Materials.
User Materials: means any and all data, prompts, queries, documents, files, images, content, or information provided, entered, uploaded, or submitted by the User for processing via Riverflow.
Viruses: means any thing or device (including any software, code, file or programme) which may: prevent, impair or otherwise adversely affect the operation of any computer software, hardware, network, data, or the user experience, including worms, Trojan horses, viruses and other similar things or devices.
2.1 Riverflow is intended exclusively for use by legitimate businesses that are exploring digital marketing solutions. By using Riverflow, you confirm that you are a representative of a registered business entity and that you are using Riverflow for business purposes related to digital marketing. Individuals using personal email addresses (e.g., Gmail, Yahoo, etc.) or accessing Riverflow for non-business purposes, including school projects or other personal activities, are not permitted to use the service.
2.2 Sourceful reserves the right to verify the business status of Users. Access to Riverflow may be restricted or terminated if the User cannot provide proof of legitimate business operations upon request by Sourceful. Failure to comply with these requirements may result in immediate suspension or termination of access to Riverflow.
2.3 Subject to the User complying with these Terms of Use, Sourceful hereby grants to the User a non-exclusive, non-transferable, non-sublicensable right for the User to access and use Riverflow solely to generate the Results and to review and evaluate the Results for its own internal business trial and evaluation purposes and for the limited right to use the Results, as set out at clause 3, at all times in accordance with these Terms of Use.
2.4 Users are prohibited from using personal email addresses to sign up for or access Riverflow. Only business email addresses associated with registered business domains will be accepted for creating an account and using the service.
2.5 Sourceful reserves the right to suspend or terminate access to Riverflow for any User who is found to be in breach of these eligibility requirements or who is using the platform in a manner inconsistent with its intended business purpose.
2.6 The rights provided under this clause 2 are granted to the User only and shall not be considered granted to any affiliate, subsidiary or holding company of the User.
2.7 The User acknowledges that Riverflow may evolve over time and that functionality may be added or removed from time to time in Sourceful's absolute discretion and without the need to give notice to the User.
2.8 The Results generated by the User's use of Riverflow are to a significant degree dependent on the information uploaded to Riverflow by the User. Sourceful does not warrant that the User's use of Riverflow will be uninterrupted or error-free, or that Riverflow and/or the Results obtained by the User through its use of Riverflow will meet the User's requirements. Sourceful is not responsible for any delays, delivery failures, or any other loss or damage resulting from the transfer of User Materials over communications networks and facilities, including the internet, and the User acknowledges that Riverflow may be subject to limitations, delays, and other problems inherent in the use of such communications facilities.
2.9 Use of generative AI features may produce Results that are unexpected or unsuitable for some Users. The Results may not be unique and other users of generative AI features may generate the same or similar Results. The Results may not be protectable by Intellectual Property Rights.
2.10 You must not, and must not allow third parties to, use any content, data, output or other information received or derived from any generative AI features, including any Results, to directly or indirectly create, train, test, or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models, or weights.
3.1 Riverflow generates Results based on the information provided by the User. The User is and shall at all times remain responsible for making sure that all User Materials provided are correct, accurate, not misleading, and do not infringe any third party Intellectual Property Rights.
3.2 The User shall not access, store, distribute or transmit any Viruses or any material during its use of Riverflow that is unlawful, harmful, infringing, offensive, discriminatory, or which facilitates illegal activity or depicts sexually explicit images or causes damage or injury to any person or property. Sourceful reserves the right, without liability or prejudice to its other rights to the User, to disable the User's access to any material that breaches the provisions of this clause 3.2.
3.3 The User shall not copy, modify, transmit, distribute, frame or mirror any of the Results in any form or media or by any means, except as specifically permitted under these Terms of Use or as otherwise permitted in writing by Sourceful. Except as may be allowed by any applicable law which is incapable of exclusion by agreement between the parties, and except to the extent expressly permitted under these Terms of Use, the User shall not, and shall not attempt to, copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of Riverflow or the Results in any form or media or by any means, or attempt to reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of Riverflow or the Results (including its object code and source code).
3.4 The User shall not, and shall not attempt to: (a) access all or any part of Riverflow in order to build a product or service which competes with it; (b) use the Results to build an identical or similar product internally without Sourceful; (c) make the Results available to any third party, including to use those Results to build an identical or similar product with a third party; (d) attempt to obtain, or assist any third party in obtaining, access to Riverflow or the Results; or (e) interfere with, damage or disrupt the integrity or performance of Riverflow or the Results.
3.5 The following obligations apply exclusively to Users who access Riverflow free of charge:
3.5.1 if the User wishes to use the Results for commercial purposes, the User must either (i) pay a Paid Subscription; or (ii) contact Sourceful to arrange for a valid commercial licence. The User: (i) must not use the Results for any commercial purpose without a valid Paid Subscription from Sourceful or written authorisation; and (ii) acknowledges that any such licence may require a fee to be paid by the User to Sourceful in accordance with clause 3.6;
3.5.2 Users must include and retain at all times Sourceful's copyright notices on any and all copies that the User makes of the Results on any medium; and
3.5.3 Sourceful reserves the right to charge you for any design or additional services which arise out of the Results or your use of Riverflow.
3.6 The following payment terms apply exclusively to Users who have a Paid Subscription:
3.6.1 You will be allocated a number of credits ("Monthly Credits") at the start of each month of your subscription ("Subscription Month"). Credits can be used to generate Results and are allocated in accordance with your subscription level. Monthly Credits must be used within the Subscription Month they are allocated. Any unused Monthly Credits will expire at the end of the Subscription Month and will not carry over to subsequent months. Additional credits ("Additional Credits") may be purchased at any time and shall be valid for a period of three (3) months from the date of purchase. Upon the termination or expiry of your subscription to Riverflow, any unused Monthly Credits or Additional Credits will be forfeited without refund.
3.6.2 You can find descriptions of each Paid Subscription and their features on our website, and we will explain which options are available to you when you create an account with us. Sourceful reserves the right to modify the features and content we provide as part of our Paid Subscriptions from time to time and for any reason.
3.6.3 Sourceful will charge you for the subscription fees in advance of each Subscription Month using a current and valid method of payment that Sourceful accepts from time to time (as stated on its website and as updated from time to time) (the "Payment Method"), and which may include payment via a third-party payment processor. You will ensure that the details attributable to the Payment Method are kept up to date and that Sourceful is notified of any change in details.
3.6.4 You will pay the subscription fees to Sourceful (and any other charges agreed between you and Sourceful) in accordance with this clause 3.6, without set-off in respect of any liability.
3.6.5 Sourceful will be entitled to increase the subscription fees payable by you hereunder in respect of subsequent Subscription Months, provided that: (i) the subscription fees will not be increased more than once in any calendar year; and (ii) we notify you in writing of such increase at least forty-five (45) calendar days prior to the increase.
3.6.6 If your subscription to Riverflow terminates or expires, you will not be entitled to any refund or discount of any subscription fees or other charges paid by you in respect of any period of time during which Riverflow (or any services provided by Sourceful under these Terms of Use) is not made available to you.
4.1 All Intellectual Property Rights in Riverflow (excluding any Results and User Materials) anywhere in the world belong to and vest in Sourceful and its licensors. The User acknowledges and agrees that the rights in Riverflow are licensed to the User and that the User has no right in, or to, Riverflow other than the right to use it in accordance with these Terms of Use.
4.2 All Intellectual Property Rights in the User Materials shall belong to and vest in the User or its licensors.
4.3 If the User has a Paid Subscription, and subject to clause 4.5, all Intellectual Property Rights in the Results belong to and vest in the User.
4.4 If the User does not have a Paid Subscription:
4.4.1 the User acknowledges and agrees not to use any part of the Results for commercial purposes (other than as permitted under these Terms of Use);
4.4.2 the User acknowledges and agrees that Sourceful may use Results, including any User Materials (but excluding any personal data): (i) on its website in order for other users of Riverflow to use the same or similar designs to generate their own digital marketing assets; and (ii) for its own marketing and promotional purposes, including publishing and using copies of the Results and User Materials (excluding personal data) in any marketing and advertising materials;
4.4.3 the User hereby grants to Sourceful a fully paid up, non-exclusive, royalty free, non-transferable licence to use, analyse, monitor, process, scan, copy, store, reproduce, and create derivative works of each of the User Materials provided by the User to Sourceful for: (i) the purpose of providing Riverflow to the User; and (ii) for the purpose set out in clause 4.4(b) above;
4.4.4 to the extent that the User does not want to permit Sourceful to use its User Materials for the purpose set out in clause 4.4(b) above, the User may email riverflow.sales@sourceful.com with the subject line 'Riverflow Request Opt Out'. Notwithstanding this clause 4.4(d), the User acknowledges and agrees that nothing shall prevent Sourceful from using the Results (excluding any User Materials) for its own marketing and promotional purposes as set out at clause 4.4(c).
4.5 The User is solely responsible for its User Materials. The User will ensure that the User Materials do not contain any third party Intellectual Property Rights including any references to or use of third party brands, trade marks or copyright works (such as straplines, text or images), unless the User has sufficient rights in such materials. By agreeing to these Terms of Use the User confirms that no such use of third party Intellectual Property Rights is made. User shall not use Riverflow to generate Results that are substantially similar to a third party's work protected by Intellectual Property Rights unless the User has sufficient rights in such work. Sourceful does not warrant or guarantee that the Results will not be subject to third party Intellectual Property Rights.
4.6 The User is solely responsible for ensuring that its use of the Results does not infringe the Intellectual Property Rights of any third party.
4.7 User will comply with all applicable data protection legislation applicable to any personal data contained within the User Materials, including providing privacy notices and obtaining consent where required. User shall be responsible to Sourceful for all losses, damages, claims and costs arising from the User's failure to comply with this clause.
4.8 Sourceful respects the Intellectual Property Rights of others and applies reasonable safeguards designed to reduce the risk of Results infringing third-party Intellectual Property Rights; however, Sourceful does not guarantee that all Results will be free from third-party claims. Sourceful reserves its rights to stop further access by you of Riverflow or to require you cease all further use of the Results where Sourceful has reason to believe (in Sourceful's absolute discretion) the Results or User Materials infringe the Intellectual Property Rights of any third party or otherwise breach these Terms of Use. If Sourceful receives a complaint from a third party alleging that any Results infringe such third party's Intellectual Property Rights, Sourceful may require you to remove or cease using the relevant Results, and you agree to cooperate with Sourceful in resolving any such matter.
4.9 The User is solely responsible for the creation and use of the Results and for ensuring the Results comply with these Terms of Use; however, Sourceful may use available technologies, vendors, or processes to screen for and block Results that may violate applicable law, the rights of a third party, or these Terms of Use, before the Results may be delivered to you. In addition, you must not remove or alter any watermarks or metadata that may be generated with the Results, or otherwise attempt to mislead others about the origin of the Results.
4.10 All User Materials uploaded by you and any and all Results generated by you will not be used by Sourceful to train generative AI components of Riverflow or in our public index of images, save that Sourceful may use such data on a statistical and anonymised basis for the purposes of improving Riverflow.
4.11 The User hereby grants to Sourceful a non-exclusive, irrevocable, perpetual, royalty-free, fully paid-up licence to use, analyse, monitor, process, scan, copy, store, reproduce, and create derivative works of each User Material solely to: (i) provide Riverflow to the User; (ii) operate, maintain, troubleshoot, debug, and improve Riverflow; (iii) take steps to disable, minimise, prevent, or remove abusive or harmful Results or uses of Riverflow and to protect Riverflow; and (iv) provide to the User a customised experience where such customisation has been stated by Sourceful to constitute a feature of Riverflow.
5.1 Riverflow may utilise AI technologies provided by third-party AI providers ("AI Service Providers") in generating the Results. Sourceful may change such AI Service Providers at any time without notice to you.
5.2 Where Riverflow's generation of Results utilises a model provided by an AI Service Provider (a "Third-Party Model"), you acknowledge and agree that:
5.2.1 Sourceful may have no access to the underlying training data, model parameters, or proprietary algorithms of any such Third-Party Model. Sourceful will conduct reasonable due diligence on any Third-Party Model it uses, but where Sourceful cannot fully audit a Third-Party Model, it will rely on the AI Service Provider's published information and, to the fullest extent permitted by applicable law, makes no representations or warranties in respect of such Third-Party Model;
5.2.2 Sourceful's warranties and quality assurance obligations under these Terms of Use are limited to evaluating Third-Party Models based on publicly available documentation, metrics, and certifications, and Sourceful is unable to test or validate the internal mechanisms of such Third-Party Models;
5.2.3 the limitations inherent to Third-Party Models may affect Sourceful's ability to address bias within the Results and, while Sourceful will use commercially reasonable efforts to address any biases within its control and of which it is aware, it gives no representation, warranty, or guarantee as to the total elimination of bias within the Results; and
5.2.4 you assume all risk and liability for any third-party claims that Results generated by Third-Party Models infringe any third party's Intellectual Property Rights.
6.1 Riverflow and the Results are provided to the User 'as is', and any use by the User of Riverflow will be at the User's sole risk. Sourceful makes no warranties relating to Riverflow or the Results and expressly disclaims all warranties, express and implied, including without limitation, those of merchantability, or fitness for a particular purpose, and including any implied warranties that the Results will not violate the rights of a third party or any applicable law. The foregoing provision shall be enforceable to the maximum extent permitted by applicable law.
6.2 Sourceful only supplies Riverflow and the Results for the User's own internal business use. Subject to clause 6.3, the User agrees not to resell, sublicense or otherwise make available Riverflow to any third party.
6.3 If you have a Paid Subscription you may use the Results for commercial purposes, including the sale or distribution of the Results to third parties.
7.1 Sourceful's total aggregate liability to the User or any other party for any loss of damages resulting from any claim arising out of or relating to these Terms of Use, including but not limited to liability in contract, tort (including negligence), misrepresentation, restitution or otherwise, shall not exceed the higher of: (a) £100; or (b) the total subscription fees actually received by Sourceful from the User during the twelve (12) month period immediately preceding the date on which the applicable claim first arose.
7.2 In no event shall Sourceful be liable for any indirect, incidental, consequential, special, or exemplary damages or loss of profits or loss or corruption of data or loss of reputation or goodwill, even if the User has advised Sourceful of the possibility of such damages. The limitations of liability in this clause 7 shall apply to the fullest extent permissible at law but do not limit any liabilities which may not be excluded by law (including death or personal injury caused by negligence, fraud or fraudulent misrepresentation).
8.1 Sourceful does not guarantee that Riverflow, or any content on it, will always be available or uninterrupted. Sourceful may suspend, withdraw or restrict the availability of all or any part of Riverflow for business or operational reasons. Sourceful will try to give the User reasonable notice of any suspension or withdrawal.
8.2 Sourceful may periodically review User accounts to ensure compliance with the eligibility requirements outlined in these Terms of Use. Any account found to be using personal email addresses or being used for non-business purposes may be suspended or withdrawn without prior notice.
9.1 If you encounter any issues with Riverflow, you can chat with our friendly team via our live chat. Sourceful will use commercially reasonable efforts to acknowledge your query within a reasonable timeframe, however you acknowledge and understand that Sourceful's ability to resolve your query will be dependent on a multitude of factors including, but not limited to: (i) the complexity of the issue; (ii) Sourceful's ability to recreate the issue based on your description of it and your reporting of the issue promptly; (iii) the availability of Sourceful personnel.
9.2 When resolving queries raised via the process in clause 9.1, Users with Pro or Scale subscriptions will be given priority.
10.1 You can cancel your subscription to Riverflow at any time. If you have a Paid Subscription, cancellation will take effect from the end of the billing period in which you cancel. Following the cancellation of your Paid Subscription, you will continue to have access to Riverflow until the end of the Subscription Month at the time of cancellation.
10.2 If you have a Paid Subscription and cancel your subscription within 14 days of purchase and have not: (a) used any Monthly Credits or Additional Credits; (b) uploaded User Materials to Riverflow; (c) generated any Results; you will be entitled to a refund of any fees for that Subscription Month. For the avoidance of doubt, this only applies for the first Subscription Month.
11.1 Force majeure. Neither party shall be in breach of these Terms of Use nor liable for delay in performing, or failure to perform, any of its obligations under the Terms of Use if such delay or failure result from events, circumstances or causes beyond its reasonable control.
11.2 Agency. These Terms of Use do not create any agency, partnership or joint venture relationship.
11.3 Assignment and other dealings. Sourceful may, but the User may not, without Sourceful's prior written consent, assign, novate, subcontract or otherwise transfer any of its rights or obligations under these Terms of Use.
11.4 Confidentiality.
11.4.1 Each party undertakes that it shall not at any time disclose to any person or use any confidential information concerning the business, affairs, customers, the Results, clients or suppliers of the other party, or such other information which ought reasonably to be regarded as confidential, except as permitted herein. This clause 11.4 shall survive for five (5) years following receipt of confidential information from the other party. Information shall not be deemed to be confidential if such information:
11.4.1.1 is, or becomes, publicly known other than through a breach of these Terms of Use;
11.4.1.2 is in the possession of the receiving party prior to receipt thereof from the other party;
11.4.1.3 is independently developed by the other party; or
11.4.1.4 is lawfully disclosed to the receiving party by a third party who is not subject to a confidentiality agreement or obligation relating to such disclosure.
11.4.2 Each party may disclose the other party’s confidential information:
11.4.2.1 to its employees, officers, representatives or advisors who need to know such information for the purpose of exercising that party’s rights or carrying out its obligations under these Terms of Use ("Permitted Purpose"), provided that each party shall ensure such persons comply with this clause 11.4 and shall be liable for any failure of such persons to do so;
11.4.2.2 as may be required by law, a court of competent jurisdiction or any governmental or regulatory authority.
11.4.3 No party shall use the other party's confidential information for any purpose other than the Permitted Purpose.
11.5 Changes to these Terms of Use. Sourceful may make changes to these Terms of Use from time to time. Where Sourceful makes any material changes to these Terms of Use, Sourceful shall notify the User by email or by prominent notice within Riverflow. The User should check these Terms of Use each time it wants to use Riverflow in order to understand the terms that apply at that time.
11.6 Entire agreement.
11.6.1 These Terms of Use constitute the entire agreement between the parties and supersedes and extinguishes all previous agreements, promises, assurances, warranties, representations and understandings between them, whether written or oral, relating to its subject matter.
11.6.2 Each party acknowledges that in entering into these Terms of Use it does not rely on, and shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in these Terms of Use.
11.7 Waiver. A failure or delay by a party to exercise any right or remedy provided under these Terms of Use or by law shall not constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict any further exercise of that or any other right or remedy. No single or partial exercise of any right or remedy provided under these Terms of Use or by law shall prevent or restrict the further exercise of that or any other right or remedy.
11.8 Severance. If any provision or part-provision of these Terms of Use is or becomes invalid, illegal or unenforceable, it shall be deemed deleted, but that shall not affect the validity and enforceability of the rest of these Terms of Use.
11.9 Third party rights. Unless it expressly states otherwise, these Terms of Use do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms of Use.
11.10 Governing law. These Terms of Use, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation shall be governed by, and construed in accordance with the law of England and Wales.
11.11 Jurisdiction. Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms of Use or its subject matter or formation.
11.12 Amendments to User Eligibility. Sourceful may update the eligibility criteria for access to Riverflow at any time. Users will be required to comply with any new eligibility requirements, which will be communicated through updates to these Terms of Use.