The Sourceful packaging design challenge.
A public competition to create beautiful, shelf-ready packaging using our AI-powered design tool with a chance to win over $1,000 in prizes.
How to enter the competition
- Step 1
Sign up to Sourceful.
Don't worry if you're already a user. If you have an account, you can still enter.
- Step 2
Create your concept.
It must be created during the time period (Friday 5th 17:00 - Monday 7th 23:59 BST).
- Step 3
Submit your entry.
Be sure to submit before the deadline. Deadline is 11:59PM Monday 7th July.
Thanks to our friends at 
all designs generated during the competition are completely FREE!
Three prizes. Three winners
- Gold
First place
$1,000 to go towards your packaging production
$200 worth of professional designer time to get your designs print-ready
AI Photoshoot
Case study & social features
- Silver
Second place
$200 worth of professional designer time to get your designs print-ready
AI Photoshoot
Case study & social features
- Bronze
Third place
$200 worth of professional designer time to get your designs print-ready
Case study & social features
Crafted by our community, perfected by professionals.
Meet the judges.
From design directors, packaging designers and brand marketing specialists.
A Designer who has spent over a decade working with leading global brands including Aviva, Adidas, CNN, Diageo, DoH, NHS, Puma and Jaguar Land Rover.
Roham Bayat
Design director
A growth and brand marketing specialist with experience in early-stage startups, including VC-backed consumer brands.
Bryony Carragher
Brand marketing specialist
A designer with over 6 years of experience working with startups and global brands, bringing a thoughtful, detail-driven approach to every project.
Leon Tacke
Packaging designer
Judging criteria
Here are the 5 areas that the judges will be looking at in your packaging designs.
- Design quality
- Brand fit
- Creativity & originality
- Shelf-readiness
- Presentation
What are the rules?
Here is everything you need to know for a chance to WIN!
Rule 1
Designs must be started after 5:00PM UK time on Friday, [4th July 2025].
Rule 2
All designs must be created using the Sourceful platform. You can use reference files or inspiration, but the final design should be made in Sourceful's AI tool.
Rule 3
Submissions close at 11:59PM UK time on Monday, [7th July 2025].
Rule 4
No edits can be made in the design tool after the deadline. Late changes won't be considered in judging.
Rule 5
Your submission must include a screenshot of the final design and a short caption.
Rule 6
You can submit more than one concept. Each must be submitted separately.
Winners will be announced by Friday 11th July on Sourceful's site and social media.
First, second and third place will also be emailed with their prizes.
For full competition terms and conditions, please click here