
TRIP is the UK's #1 CBD oils and CBD drinks brand, powered by natural botanicals to help you find your calm
Trip is the UK's largest CBD brand created ‘to share a bit of calm in the everyday chaos’.

How do we package delicate glass bottles ready for e-commerce as our product line expands?
TRIP were expanding from CBD drinks into the CBD oil category and needed packaging that delivered a great brand experience.
The packaging needed to protect delicate glass bottles and align with TRIP’s sustainability goals and core branding.
Flexible packaging solutions built for e-commerce
Sourceful created a core mailer box and three bespoke inserts so TRIP’s customers could select between one, two or three bottles of CBD oil.
We optimised box size to reduce waste and improve the unboxing experience for customers.
By putting TRIP’s iconic branding front and centre, we helped boost brand recognition in the new category.
More sustainable packaging that helped deliver category success
TRIP’s new packaging is 100% kerbside recyclable and made from fully FSC-certified materials. Better for the planet, better for customers, and better for business.
We’re proud to partner with TRIP and continue to develop our relationship.
And huge congratulations to the Trip team for officially becoming the UK's fastest growing soft drinks brand!

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