Helping Floom save hundreds of hours and cut packaging costs
Floom brings the local florist experience online, connecting people with hundreds of independent florists
How can we successfully manage our packaging logistics as our brand grows?
Floom was growing fast and needed packaging processes that could keep up.
Before working with Sourceful, everything was packed and shipped from founder Lana’s apartment.
With no data on usage, it was impossible to know when a florist would run out of packaging.
Floom wanted to ensure stock was where it needed to be, when it needed to be there.
Sourceful helped Floom optimise packaging and reduce costs by giving them access to lower Minimum Order Quantities (MOQs) and competitive pricing.
We also onboarded the Floom team onto Sourceful’s Auto-Stock platform, allowing them to track inventory, automate replenishment and outsource warehousing in one easy online portal.
Sourceful’s Auto-Stock platform
Auto-Stock helps Floom reduce costs by allowing them to access packaging on a ‘just-in-time’ model.
Auto-Stock’s algorithms predict when stock will be needed and where it needs to go.
Now, Floom don’t have to spend time trying to predict when stocks are low and florists can order branded Floom packaging on their own terms.
Packaging costs -15%, Materials -7%, Onboarded to Sourceful’s Auto-Stock platform
Floom now has a data-driven system to manage their packaging.
It’s faster, easier and more sustainable, and one that will scale as Floom continues to grow.
Their new packaging is bespoke to their needs, reducing material usage by 7% and costs by 15%.
Happy florists, happy customers, happy team.
“Before Sourceful, we were trying to handle everything at the expense of the business. Now we're more efficient, we have more time to focus on growing and we've reduced costs. It's incredible to see the difference.”
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