Hylo created plastic-free packaging and reduced their carbon footprint by 29% with Sourceful. Read the full story.

Implementing plastic-free packaging for a purpose-driven athletics brand

Fashion

Hylo Athletics is a company on a mission to protect the future of running and sport

Hylo created plastic-free packaging and reduced their carbon footprint by 29% with Sourceful. Read the up on the data.
Challenge

Reduce the carbon footprint of low-impact packaging even further

Hylo
Company
Fashion
Enterprise
Europe
Platform
Stock Management
Product
Glassine paper inner bag

As a B Corp, Hylo is serious about sustainability. And to reflect this, they used a water-soluble plastic inner bag to ship their footwear, a step up from normal virgin plastic bags. But Hylo wanted to move away from plastic entirely and reduce their footprint even further. Here was the challenge: find a more sustainable alternative to a solution that already went beyond the norm.

Solution

Recyclable packaging that empowers customers to take climate action

Plastic-free custom glassine inner bags for sustainable footwear brand Hylo.
Features
Foiling
UV Varnish
Classification
TBD
TBD
TBD
Sustainability
TBD
TBD
TBD

Water-soluble bags are promising, but they’re far from perfect. Often, for example, they need hot water to break down, which adds to their footprint. And other times they don’t completely dissolve, leaving harmful microplastics behind. We focused here on disposal as a way for Hylo to achieve their vision, testing a run of options before developing a custom glassine paper bag in collaboration with the Hylo team.

This was the ideal match for Hylo, a plastic-free but durable alternative to normal polythene bags. And with a translucent finish to glassine bags, Hylo’s team could easily identify orders even after packing — a bonus for an e-Commerce brand. Finally, and most importantly, Hylo’s customers could recycle the packaging from home, with zero effort.

By switching to the glassine bag, Hylo reduced the carbon footprint of their inner packaging by 29%.

Result

Hylo choose a plastic-free packaging solution

Hylo now ships its pioneering footwear in plastic-free inner bags. Combined with paper mailer bags for outer packaging, every part of their packaging is recyclable. Hylo also significantly reduced their carbon footprint and had the exact number to pass on to customers and other stakeholders alike.

Interested in our glassine paper inner bags? You can find them here.

Hylo created plastic-free packaging and reduced their carbon footprint by 29% with Sourceful. Read the full story.

“Sourceful was the expert we needed. Full credit to them for helping us develop a plastic-free alternative, which not only looks and feels great but has the performance to go with it."

Adam Yardley
Operations Manager, Hylo

Ready to create branded packaging that delivers great customer experience?

Get in touch