Plastic-free Packaging for a B Corp
Hylo Athletics is a company on a mission to protect the future of running & sport.
How do we make our packaging even more sustainable and move away from plastic entirely?
Hylo is a B Corp with sustainability at its core.
They wanted to move away from plastic entirely and further reduce their carbon footprint.
They came to Sourceful for a more sustainable solution that wouldn’t compromise on quality or customer experience.
Plastic-free recyclable glassine paper bags
Sourceful delivered plastic-free, recyclable, branded glassine paper bags.
The packaging features Hylo’s iconic branding and the B Corp logo, as well as a reminder to customers that they can reuse the bag before recycling it at home.
29% reduction in carbon footprint
Sourceful’s in-house Sustainability team ran a full Life Cycle Assessment (LCA) comparison between Hylo’s existing packaging and the branded glassine bags.
The data showed that Hylo would reduce their carbon footprint by 29% by switching to the new packaging.
Sourceful’s data-driven approach meant Hylo could confidently communicate the improvement to its climate-conscious customers.
“Sourceful was the expert we needed. Full credit to them for helping us develop a plastic-free alternative, which not only looks and feels great but has the performance to go with it."
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