Discover how Wild reduced materials by 68% and switched to a single flexible packaging SKU with Sourceful. Read the full story.

Transforming packaging for sustainability-focused self-care brand

Health and Beauty

Wild is shaking up the throwaway culture of bathroom products with high-performing products made from natural ingredients that never compromise on convenience or efficacy

Wild reduced materials by 68% and switched to a single flexible packaging SKU with Sourceful. Read the full story.
Challenge

Complicated packaging for a brand under pressure

Wild
Company
Health and Beauty
Enterprise
Europe
Platform
Stock Management
Product
Mailer Box
Custom box inserts

Wild is a fast-growing sustainable self-care company. But despite needing to meet soaring demand, they were using a complicated mix of boxes and custom inserts to package their products. For single-item orders, this meant construction times were slow, whilst for multi-item orders, Wild was forced to use more packaging than needed. This increased their material usage and their carbon footprint and made fulfillment difficult for the team. Wild needed a radically simplified packaging solution.

Solution

One bespoke custom mailer box designed for simplicity and flexibility

Custom packaging for sustainable deodorant brand Wild, including an orange custom mailer box and a blue inner box.
Features
Foiling
UV Varnish
Classification
TBD
TBD
TBD
Sustainability
TBD
TBD
TBD

We stepped in to redesign their packaging, creating a single custom mailer box that was fast to construct and replaced the three outdated SKUs that were slowing down Wild’s operations. As a result, their material usage for multi-item orders plummeted by 68% whilst also halving the number of packaging layers between their customers and the product. For customers, this created a seamless unboxing experience. For the fulfilment team, it meant faster packing times and a simpler process from start to finish. And for the brand, it meant a better brand image, less waste, greater efficiency and a smaller environmental impact.

Our sustainability team estimated the new box reduced their 2022 Q2/Q3 packaging carbon footprint by around 3%.

Result

Faster, easier packaging for both customer and team

With their new packaging, Wild not only reduced material usage by 68% but turned three SKUs into one. This means faster packing times, an easier experience for the team and a simpler operation for the entire business. Wild was over the moon with the transformation. Since then, we’ve worked with Wild on over 15 projects from mailer boxes to paper sleeves, and Sourceful is their go-to partner for all e-commerce packaging.

Interested in our custom mailer boxes and inserts? Find them here.

Discover how Wild reduced materials by 68% and switched to a single flexible packaging SKU with Sourceful. Read the full story.

“Sourceful helped us to deliver a better, more sustainable packaging solution that we (and our customers!) love.”

Carolina Nicoletti
Senior Operations Executive, Wild

Ready to create branded packaging that delivers great customer experience?

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