Wild

Custom packaging for a category-leading B Corp

Health and Beauty

Wild is shaking up the throwaway culture of bathroom products with high-performing products made from natural ingredients that never compromise on convenience or efficacy

Challenge

How can we create flexible packaging for our ‘build-your-own-bundle’ deodorant mailer box?

Wild
Company
Health and Beauty
Enterprise
Europe
Platform
Stock Management
Product
Mailer Box
Custom Inserts

Wild had been using a complex mix of boxes and inserts for their ‘build-your-own-bundle’ deodorant mailer box, leading to long construction times and excess packaging.

Sourceful helped Wild reimagine their mailer box for a more flexible solution.

Solution

A custom box design that’s fast and adaptable

Custom packaging for sustainable deodorant brand Wild, including an orange custom mailer box and a blue inner box.
No items found.
Features
Foiling
UV Varnish
Classification
TBD
TBD
TBD
Sustainability
TBD
TBD
TBD

Sourceful combined three box designs in one, creating a custom solution that’s fast to construct and flexible enough to accommodate different mix-and-match products.

The new custom box design reduced Wild’s material usage for multi-item orders by 68% — leading to less waste, greater efficiency, and a smaller carbon footprint.

Result

Material usage -68%, SKU reduction -67%

With the new packaging, Wild not only reduced material usage by 68% but turned three SKUs into one. This meant faster packing times, an easier and more enjoyable experience for the team and a simpler operation for the entire business. Wild was over the moon with the transformation. Since then, we’ve worked with Wild on over 15 projects, from mailer boxes to paper sleeves and beyond.

"Sourceful helped us to deliver a better, more sustainable packaging solution that we (and our customers!) love."

Wild
Carolina Nicoletti
Senior Operations Executive, Wild

Ready to create branded packaging that delivers great customer experience?

Get in touch