Custom packaging for a category-leading B Corp
Wild is shaking up the throwaway culture of bathroom products with high-performing products made from natural ingredients that never compromise on convenience or efficacy.
How can we create flexible packaging for our ‘build-your-own-bundle’ deodorant mailer box?
Wild had been using a complex mix of boxes and inserts for their ‘build-your-own-bundle’ deodorant mailer box, leading to long construction times and excess packaging.
Sourceful helped Wild reimagine their mailer box for a more flexible solution.
A Custom Box Design that’s Fast and Adaptable
Sourceful combined three box designs in one, creating a custom solution that’s fast to construct and flexible enough to accommodate different mix-and-match products.
The new custom box design reduced Wild’s material usage for multi-item orders by 68% — leading to less waste, greater efficiency, and a smaller carbon footprint.
Material usage -68%, SKU reduction -67%
With the new packaging, Wild not only reduced material usage by 68% but turned three SKUs into one. This meant faster packing times, an easier and more enjoyable experience for the team and a simpler operation for the entire business. Wild was over the moon with the transformation. Since then, we’ve worked with Wild on over 15 projects, from mailer boxes to paper sleeves and beyond.
Sourceful helped us to deliver a better, more sustainable packaging solution that we (and our customers!) love
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