Transforming packaging for sustainability-focused self-care brand
Wild is shaking up the throwaway culture of bathroom products with high-performing products made from natural ingredients that never compromise on convenience or efficacy
Complicated packaging for a brand under pressure
Wild is a fast-growing sustainable self-care company. But despite needing to meet soaring demand, they were using a complicated mix of boxes and custom inserts to package their products. For single-item orders, this meant construction times were slow, whilst for multi-item orders, Wild was forced to use more packaging than needed. This increased their material usage and their carbon footprint and made fulfillment difficult for the team. Wild needed a radically simplified packaging solution.
One bespoke mailer box designed for simplicity and flexibility
We stepped in to redesign their packaging, creating a single custom mailer box that was fast to construct and replaced the three outdated SKUs that were slowing down Wild’s operations. As a result, their material usage for multi-item orders plummeted by 68% whilst also halving the number of packaging layers between their customers and the product. For customers, this created a seamless unboxing experience. For the fulfilment team, it meant faster packing times and a simpler process from start to finish. And for the brand, it meant a better brand image, less waste, greater efficiency and a smaller environmental impact.
Our sustainability team estimated the new box reduced their 2022 Q2/Q3 packaging carbon footprint by around 3%.
Faster, easier packaging for both customer and team
With their new packaging, Wild not only reduced material usage by 68% but turned three SKUs into one. This means faster packing times, an easier experience for the team and a simpler operation for the entire business. Wild was over the moon with the transformation. Since then, we’ve worked with Wild on over 15 projects from mailer boxes to paper sleeves, and Sourceful is their go-to partner for all e-commerce packaging.
“Sourceful helped us to deliver a better, more sustainable packaging solution that we (and our customers!) love.”
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